google case study

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Title: google case study

Essay Details:

Subject: Business

Author: Shelley B

Date: October 28, 2012

Level:

Grade: A

Length: 8 / 2222

Essay text:

students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. A small search engine called Rankdex was already exploring a similar strategy. Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine...

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