Google Analysis

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Title: Google Analysis

Essay Details:

Subject: Business

Author: Joaquin L

Date: May 22, 2015

Level: University

Grade: A

Length: 4 / 943

Essay text:

So, what is behind all the actions we've seen Google take over the years? Some of the motivations are simple. Google's revenue is based on advertising, so it needs more and more places to show its ads to increase its revenue. So, expanding its reach through its AdSense contextual ad network makes sense. So does its acquisition of DoubleClick. Both of these moves allow Google to place ads on Web properties it does not own. Similarly, Google has been consistently acquiring properties that serve as venues for its ads, such as Blogger and YouTube. Google has also pioneered new offerings that attract audiences for its ads, such as Gmail...

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