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In the 1950s, the two companies each commanded an estimated 40% share of network revenue for that decade's hot new medium, TV.
Domination didn't last. In 1941, NBC, owner of two radio networks dubbed Red and Blue, was ordered by the Federal Communications Commission to sell one. It sold Blue, which took the name ABC.
A cozy oligopoly of CBS, NBC and ABC maintained a lock on national TV through the 1980s, enriching networks and agencies. But the rise of cable, the arrival of News Corp.'s Fox as a fourth broadcast network and the demise of 15% commissions marked the end of that gravy train in the 1990s...
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