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Title: Google

Essay Details:

Subject: Business

Author: Sandra H

Date: February 2, 2012

Level: University

Grade: A

Length: 10 / 2980

Essay text:

The Google philosophy to "do one thing really, really well" , its search function, has built its loyal customer base and its success has enabled Google to enhance the features it offers to more than just search. Google competitive strategies are aimed squarely at holding and increasing their core customer base, internet search users and advertisers, and building on their dominant position as the search engine of choice by broadening the number of products that they offer. The Google Search Engine Designed to help people retrieve information from either a computer network within an organisation or the World Wide Web, Google's search engine differs from prior engines in that it sorts information by a ranking of relevance...

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