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There were so many players in the industry, both branded and private label. Although, each of them had less than 10% of market share, the second in rank, Michelin, was growing very fast in both replacement and OEM market. Also, the private label had become the biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label.
? Changes in consumer preferences
From Goodyear's research, 45% of tire buyers thought that price was the most important factor when shopping for tires, followed by 33% for the outlets and 22% for the brand. Also, Goodyear segmented consumers into four categories: price-constrained buyers (22%), commodity buyers (37%), value-oriented buyers (18%), and quality buyers (23%)...
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Common topics in this essay:
- Goodyear Notes
- Goodyear Aquatred Case
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- Goodyear Co
- Goodyear Tire & Rubber Co.
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- Goodyear: The Aquatred Launch
- Goodyear: The Aquatred Launch
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- Ledbetter V. Goodyear Tire &Amp;Amp; Rubber Co
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