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Goodyear operates 44 tire plants in 28 countries.
Promotion: Goodyear is one of the leading national advertisers in the United States. Goodyear continues to keep a high profile in auto racing to keep it's high profile in upper end products. Goodyear is well know for its blimps often seen over popular events. Network TV is often used for advertising campaigns to introduce new products and pull customers to retail outlets. TV budgets for Goodyear commonly ran from $10 million to $30 million and budgets for cooperatives with dealers were from $20 million to $100 million. Print media was also used extensively for promotional perks...
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