Goodyear Case

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Title: Goodyear Case

Essay Details:

Subject: Business

Author: Jeannie C

Date: October 12, 2016

Level: University

Grade: A

Length: 4 / 932

Essay text:

The Goodyear Tire & Rubber Company is a perennial OEM leader, in 1991 they captured 38% market share. Firestone and Michelin each held 16% OEM market share. The Replacement Tire Market: The replacement tire market accounts for 70% - 75% of the total number of tires sold each year. Demand for this market is directly related to the average mileage driven per vehicle, and it should be noted that the better the tires are made (longer treadlife) the less they need to be replaced. Goodyear is the perennial market-share leader in the U.S. replacement tire market. Consumer buying behavior is very important when considering whether or not to partner with Sears...

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