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However, they faced a few problems along the way. The price for this new tire was going to be quite expensive. The industry at this time was not looking for a high performance tire so much, but rather something with a guarantee and that would last them a really long time.
Secondly, the company faced the issue of selecting the right channel to best market their new innovation. They were at a crossroads in deciding which direction the company would take. Would Goodyear expand and become a huge distributor to everyone available or might they choose to be very specific in their advertising, possibly only promoting to the people that could afford the tire or truly saw it as a good investment for their safety...
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Common topics in this essay:
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