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Essay text:
For this reason, firms strive to maintain a cadre of qualified individuals that are sufficiently motivated enough to achieve superior productivity and performance. Gold Electronics has recently been experiencing low moral and productivity. The purpose of this report is to explore the possible reasons for the poor performance of Gold Electronics employees and which organisational behavioural theories could be used to resolve the current situation. It uses a systematic approach of analysis, diagnosis and finally provides insight into possible solutions for identified situations.
2. Analysis and Diagnosis
Although Gold Electronics has spent large sums of cash trying to motivate their employees not much has changed in terms of employee moral and performance...
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