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Godiva Case Study 1

Godiva Case Study

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Title: Godiva Case Study

Essay Details:

Subject: Business

Author: Lisa B

Date: September 23, 2014

Level: University

Grade: A

Length: 10 / 2726

Essay text:

Secondly, as a worldwide company, Godiva must concentrate on the lack of uniformity and inconsistency within its image. With a saturated market, Godiva faces another issue as it lacks the competitive advantage within Belgium that's necessary to expand and capitalize on opportunity. Next, no beneficial balance is struck between automation and handwork in the production of the chocolates. Another important strategy implication is the need for a common advertising plan targeted at the triad regions that takes into consideration the inevitable cultural differences among countries. Pricing policy is another factor for Godiva because inconsistency limits potential in sales...

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