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nano) into its household goods. Therefore it differentiates from other competitors (i.e. IEKA, FrancFran).
? Pricing
G.O.D.'s target market is the middle class young people who like the unique feature and have their own style. It sets medium and affordable price with specialized design lifestyle products and therefore it fulfills target customers' needs.
? Promotion
G.O.D.s' employees have their unique uniforms to put on and its unique company logo is attractive, distinctive and memorable. Moreover, it sponsors different cultural activities and roadshow programme that make customers pay more attention to G...
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