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The case analysis available shows that DataClear has a $600 million annual domestic market for its current product and $1.2 billion when you add in the global market in telecommunications and financial services. With product expansion, there was a potential annual $2.7 billion market ($1.5billion domestic/$1.26 billion abroad) to target in the telecommunications, financial services, chemical, petrochemical, and pharmaceutical industries combined.
The case also suggests that DataClear would not have to substantially modify its core software product in order to accommodate expansion into new markets for its services, although the total cost of expanding both product and infrastructure/staff support was put at $4 million...
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