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Each division had its own suppliers and own purpose. GM needed to create one common purpose and have everyone work to reach that purpose. The first attempt to change the company around occurred in 1984 by Roger Smith, the CEO of that time. The attempt to reorganize was a complete failure and it took a hard hit on the company. The focus of this change was to "streamline GM's processes by merging the engineering and manufacturing activities of the five passenger-car divisions and Fisher Body into to centralized organizations." This change was a completely failure. At the end it wiped out Fisher Body which was more centralized like Toyota...
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