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Essay text:
In hopes of increasing sales from the $4,000,000 that GloFish held in 2004, or .57% market share, Blake is considering four methods of distribution: independent pet stores, chain pet stores, mall kiosks, and the Internet. Analysis of these four methods follows.
If independent pet stores, such as exotic specialty stores, are chosen to distribute GloFish, the fish would seem more valuable and I think that the consumer would be more willing to pay a greater price for these exotic fluorescent fish. This is due mainly to the fact that the majority of customers walking into an exotic pet store are going to be a niche of customers who are looking specifically for these exotic species and not just everyday pets...
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