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Globalizing Volkswagon

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Title: Globalizing Volkswagon

Essay Details:

Subject: Business

Author: Mildred H

Date: October 8, 2013

Level:

Grade: A

Length: 3 / 687

Essay text:

They have sixty-five models of vehicles including some of the most prestigious brand names like Audi, Bentley, Bugatti, and Lamborghini. Though they have experienced difficulty in the past, they have recently positioned themselves to be globally successful in the future. Ferdinand Piech, CEO of VW and Audi, has led his company to spark new innovations and has created new technology that differentiates his cars from the rest. He organizes secret meetings and has his managers drive prototype cars so they can collaborate. Piech discovered that in the past, his cars were too complex to mass produce, and therefore costly...

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