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Globalization Of Hyundai

Globalization of Hyundai

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Title: Globalization of Hyundai

Essay Details:

Subject: Business

Author:

Date: February 4, 2012

Level: University

Grade: B

Length: 5 / 1400

Essay text:

With the rapid expansion of its mass production capacity, HMC developed a variety of models ranging for the Excel(1985), Stellar(1982), sonata(1985), and Elantra(1990). Canada, in which HMC opened a plant in 1983, was HMC’s first overseas market. The success of the Pony in Canada enabled HMC to make a significant market entry into the United States in 1986 with its competitively priced Excel. This model sold 168,882 cars. Globalization efforts In 1993 HMC outlined a long-term business strategy, the so-called ‘Global Top-10,’ whereby it aimed to be one of the world’s ten largest car makers by 2000...

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