globalization

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Pre-written Papers:

Title: globalization

Essay Details:

Subject: Business

Author: Donna B

Date: June 9, 2014

Level: University

Grade: A

Length: 20 / 5996

Essay text:

The main changes are that personal sources for information online have more or less completely been replaced by consumer rating pages, discussion forums and other faceless sources. The step of information search and evaluation of alternatives have become much easier for the consumers, which results in more searches being made prior to purchase, even for products that are regarded to have a lower risk. On the Internet the purchase decision step still remains the same but a couple of new reasons why consumers do not fulfill their purchase have arisen. These are the perceived risk of buying online and the attitude and education about computers and towards the Internet...

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