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Global Versus Localized Marketing Strategies 1

Global Versus Localized Marketing Strategies

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Title: Global Versus Localized Marketing Strategies

Essay Details:

Subject: Business

Author: Brenda H

Date: January 11, 2014

Level: University

Grade: A

Length: 1 / 294

Essay text:

We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the global marketing strategies from a consumer behavior perspective of two companies, Samsung and Coca-cola, which using global marketing strategies for one or more of their products or services. We will also discuss the consumer behavior factors that necessitate the use of a localized strategy by McDonald. Global Versus Localized Marketing Strategies A truly global marketing strategy would aim to standardize some elements of the marketing mix across the world, while customizing others...

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