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Essay text:
A global strategy works best in markets that are globally competitive or beginning to globalize."
So, for any successful business decision maker, he/she should be aware of those factors that will affect his/her strategy.
I believe after reading the assigned texts that Global Strategy succeeds when products and services requirements from country to country are similar and close. It is also suits global or emerging markets, those markets in which global competition exists.
On the other hand, multicountry strategy works when local cultures and needs differ from country to another, which in turn affects the product's specifications...
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