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It is currently expanding at a highest rate than any other international retailer and they do have a very good position in Asia and Europe.
However the venture into the "wild west" has its positive but also negative sides. They will not only have to face Wal-Mart, the major competitor, in all three countries, Mexico, Canada and the United States on their home soil, but other retailers that also are well established.
Other factors that can have a fatal impact are trade barriers, cultural barriers, customs and laws. These will all be explained in detail in this report. Even though Wal-Mart is the market leader of this industry, there are areas, which Tesco can exploit to gain a foot in the door to this difficult and highly competitive industry...
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