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What sells well in America may not sell well in Europe and may have even less traction in the Middle East or Africa. The mass-market strategies used in the past in the U.S. are now considered crude and overly general, and they may also not be applicable in some places. Some core values seem always to have an effect in the U.S., however, among them a sense of personal freedom, quality, value for money spent, individualism, originality, and personal success. Individuality is not a core value at all in many parts of the world, and personal success also may not be given as high a consideration.
These values are often expressed in the marketing strategies undertaken to reach the consumer and sell products and services, though often the values are implied rather than overtly stated...
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