Global marketing

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Title: Global marketing

Essay Details:

Subject: Business

Author: Kathryn H

Date: January 18, 2012

Level: University

Grade: A

Length: 3 / 654

Essay text:

The environment is one thing that Starbucks is strongly passionate about. They want to make their customers aware that they are committed to minimizing the environmental impacts from their coffee beans to the cups they use. They strongly believe in reusing and recycling that they even offer a $.10 discount to those customers who bring in their own mug. They also recognize the environmental impacts of their store design and its operations. By doing this alone, they are getting the word out about their product to those environmentally conscious people who might not patronize Starbucks but hear about them from a loyal customer...

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