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Several of the approaches that will allow PalmOne to determine the potential success of the Mercury is to initiate a small, cost effective mass selling campaign that can easily grow to a much larger campaign in the coming months. We can put together a short campaign very cost effectively to quickly establish if this kind of promotion will work.
One of the most effective approaches to reach people on the go is to advertise the product on the radio. Radio reaches tens of thousands of people each day while driving in their car, or listening at the beaches and the intended advertisements will reach our target listeners with our message...
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