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The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors.
Nearly from its inception, the mission of the Coca-Cola Company has been to make the product a universal, global one.
One sees them everyday. Pictures of cars, images of gleaming coffeepots, and dancing soap bubbles. Ask any adult in their late twenties to sing a jingle from McDonald's, and the version given will more than likely include ?Hold the pickles, hold the lettuce, special orders don't upset us?'. Why after all these years has the jingle become part of the collective consciousness? Because that's the power of advertising...
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