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Their market share losses are evident in the declining stock price: GC,'s stock has dropped from $28.00 to $11.00 in three years. To rejuvenate the company, GC stakeholders and management developed a two prong approach: 1) realize growth through strategic alliances with satellite providers to offer a bundled service consisting of POTS, video, broadband and wireless access and 2) reduce costs by shifting many of its customer service positions to less expensive consumer call centers within the US and create overseas call centers to reduce costs. The board approved these measures and is looking for the strategy to implement this without tarnishing GC's image with its consumers, small businesses, and union employees...
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