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Global Communications Benchmarking Research

Global Communications Benchmarking Research

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Title: Global Communications Benchmarking Research

Essay Details:

Subject: Business

Author: Wayne C

Date: December 5, 2012

Level: University

Grade: B

Length: 15 / 4391

Essay text:

Each of these concepts contains some risk; however, this risk can be mitigated by benchmarking other companies that can be applied to Global Communications. Concept 1: International Marketing Until recently, Proctor and Gamble had a policy of waiting to expand a product globally until it had proven itself in the world market. This strategy allowed other companies to benchmark Proctor and Gamble- giving away their products and ideas. Their competition could then take these ideas and imitate them in foreign markets. In addition, P&G was not expanding their customer base; therefore, they were not increasing their profits to the maximum potential...

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