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One of the requirements for completing my undergraduate degree program was to write a term paper on the commercial impact of marketing in the egyptian industry. While gathering information for this paper, I became fascinated with the methods used by large organizations such as Microsoft, Honda and Wal-Mart. These industry leaders employed strategic marketing tools to gain competitive advantage over their competition. One such example of its marketing genius is the way fast food giant MacDonald's uses the colors red and yellow in their restaurant facilities because research has shown that these colors give people a sense of feeling hungry...
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