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Essay text:
Since firms are operating in global markets, competitive moves in the domestic market may negatively affect the firm in another segment of the international market. Such increasing amounts and types of competition place pressure on firms to move into international markets in order to maintain their competitiveness in areas where they already operate (Atkinson 2000). Globalization requires intellectual capital as a source of comparative advantage as evidenced by W.W. Grainger headquartered in Lake Forest, Illinois.
Background Information
W.W. Grainger, Inc. a globally minded fortune 500 company is the leading supplier of industrial products serving businesses and institutions throughout North America with roughly 600 locations...
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Common topics in this essay:
- Adapting products for foreign markets
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