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Essay Details:
Essay text:
Global Communication will implement the following plan to insure its viability.
Situation Analysis
Issue and Opportunity Identification
Global Communications is facing a changing market. Three years ago Global Communication's stock traded at $28 per share. Today it trades at $11 per share. The problem is competition. Phone companies are competing for the same consumers for local, long distance and international services. Cable companies are offering package deals that include the consumers telephone, cable television, and Internet services. Global Communication is also facing a crisis of the bottom line...
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