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The company performed many task such as a country risk and strategic planning analysis, devise a business plan and a marketing strategy.
Oranges R Us, a company located in Tampa, Florida, produces high quality and nutritional orange juice. Since being in business for over fifteen years, the company is venturing into the international market. After thorough research of Mexico’s politics, economy, social environment, and the risks in each, ORU has decided to choose this country to export their product.
Mexico is a member of the North American Free Trade Agreement, also known as NAFTA. This agreement removes most barriers to trade and investment among the United States, Canada, and Mexico (usda...
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