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Essay text:
Domestic Market is the price at which a product is sold directly that determines the firms' revenues. Domestic marketing and global marketing can affect the following environmental factors:
Economic Environment
This consists of factors that will affect a consumer's purchasing power and spending habits. Economic factors include inflation, unemployment, rates, business cycles and income. The changes in economic environment can have an impact on the market place. The money spent by consumers is important to marketers. The trends in economic environment show an emphasis on global income distribution issues, low savings and high debt, and the change in expenditure patterns...
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