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Even a master of electronic communication can be bitten by the hand that feeds it, as is the case with Global Communications. Changing fundamentals within the industry, increased competition from new players, and an archaic business plan and model have pushed Global Communications to a state of emergency. To continue, executives of the company must engineer an aggressive re-organization, which includes outsourcing domestic union jobs to foreign counterparts, re-inventing the company’s public image and re-engaging a volatile workforce. While the changes that Global Communications must implement seem daunting, executives of the company also have the challenge of turning the company’s intrinsic problems to opportunities for growth and expansion...
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