Glf

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Title: Glf

Essay Details:

Subject: Business

Author: Dianna G

Date: May 2, 2015

Level:

Grade: B

Length: 6 / 1637

Essay text:

International sales, which were ~ $300 million in 1997 now accounted for 35% of the firms total revenues, more than the total sales of the entire firm in 1993 (see Exhibit 7a for details on Callaway financials). In addition to its wholly owned subsidiary in the UK, Callaway Golf now had a subsidiary in Germany as well as in Japan. Callaway Golf had consistently been the market leader in US market for Golf Clubs over the past 5 years, with an estimated market share over 25% despite the introduction of many new products by leading competitors (Ping's "ISI" Irons, Taylor Made's "Burner Bubble Shaft" Irons, Cobra's "Ti" Titanium Metal Woods, "King Cobra II" and Armour's "Ti 100" Irons; see Exhibit 4 for market shares of leading players)...

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