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Essay Details:
Essay text:
Yet, since the recent immense advance in mobile electronics, interest in desktop PC’s has been dwindling and the once iron-clad business model faces the heat. People want to be able to see, touch and play around with the products they are going to shell out the big bucks for. Dell looks for ways to remain ahead of the game.
Strengths:
• Extraordinarily strong name brand
• Loyal customer base
• Strong sales
Weaknesses:
• Outdated business model
• Lack of a “hot” market product (read: ipod)
• No brick-n-mortar sales points (as of case print)
Opportunities:
• Emerging mobile electronics market
• Continued expansion in the world market
Threats:
• Competition with established retail outlet experience
• Cost of change
• Slow economy
Recommendations:
As Dell computers faces transformation, they must adopt an intelligent transition strategy while maintaining its core competencies in clear view...
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