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Giordano Its Branding

Giordano & its Branding

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Title: Giordano & its Branding

Essay Details:

Subject: Business

Author:

Date: January 25, 2014

Level: University

Grade: A

Length: 11 / 3068

Essay text:

Introduction Company Background Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel. It was founded in 1981 by Jimmy Lai. As of 1996, Jimmy Lai no longer owns the company. Its current Chairman and CEO since 1996 is Peter Lau Kwok Kwen, a Chinese-Canadian. The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also prominence for its basic and practical men's, women's, and children's T-shirts and trousers, especially denims. Corporate Vision : To be the best and biggest World Brand in apparel retailing...

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