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Essay text:
Service was the best way to make customers return to Giordano again and again.
Business/ Corporate Strategies
? Flat organizational structure, which gave them the intensity to react to market changes on a day to day basis
? Relaxed management style where management worked closely with line staff. No separate offices for higher or top management. This closeness allowed easy communication, efficient project management, and speedy decision making.
? Very difficult and stringy employee selection. Every employee went through "attitude training," which tested employees character and service orientation...
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