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His strategy includes value pricing, frugality, computerization, good customer service, effective advertising and promotion.
Under Jimmy Lai's leadership, Giordano evolved from a single store in Hong Kong to 360 stores. However, Lai's political involvement in protesting against Mainland China's communist government made it impossible for Giordano to expand into Mainland China. Lai was eventually forced to sell all of his shares in Giordano and thus left Lau to be in charge.
Today, Giordano has a present network of over 1500 stores all over South East Asia, Middle East and Australia and have seen profits and earnings that were more than three hundred fold in the year 2000 compared to 1999...
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