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Gillette Startegic Analysis

GIllette Startegic Analysis

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Title: GIllette Startegic Analysis

Essay Details:

Subject: Business

Author: Gabriela J

Date: March 5, 2011

Level:

Grade: A

Length: 4 / 1029

Essay text:

Gillette’s traditional competitive strategy for razors is to focus technology and marketing on increasingly sophisticated blades. In other words, Gillette strengthens their position by introducing new products or services that make existing ones obsolete. By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits. Although this strategy is risky, it has served to protect Gillette’s market share, making them a very competitive brand. Because consumers grow weary of consuming the same product year after year, this broad differentiation strategy has been successful for Gillette...

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