Gillette

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Title: Gillette

Essay Details:

Subject: Business

Author: Keith B

Date: April 23, 2015

Level: University

Grade: A

Length: 4 / 1053

Essay text:

Its expansion was facilitated through combination of business and regional operational units. Gillette entered Indonesia in 1972 through a joint venture. Though there has been a very good growth in the Indonesian market by 1995, there is a potential to expand it further in 1996 and beyond. • In 1995 Gillette’s market share was 48%. In 1996 the market share is expected to be 50%. • Gillette blade sales increased by 17% from 1994 to 1995 • In 1995 Gillette sold 115 million blades (100million double edged) and the total sales from shaving products were $19.6 million. • Share of Gillette Indonesia high-margin disposables and systems was projected to increase in 1996 to around 20% of units • In 1995 sales in five major urban centers Jakarta, Bandung, Surbaya, Semarang and Medan accounted for 60% of Gillette’s...

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