Gillette

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Title: Gillette

Essay Details:

Subject: Business

Author: Vicki C

Date: September 2, 2014

Level: University

Grade: A

Length: 4 / 986

Essay text:

To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always been an industry innovator, with ample budget allocation for Research & Development. 3. Gillette has cartridge systems, electric razors, and disposable blades. 4. The company has strong international capabilities. 5. Gillette's sponsorship of sports gets good response from the market. 6. Gillette introduced its product to the US military which created a big market of self-shaving individuals. 7. Gillette has ventured in overall personal grooming...

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