Gillete Indonesia

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Pre-written Papers:

Title: Gillete Indonesia

Essay Details:

Subject: Business

Author: Linda B

Date: August 4, 2012

Level: University

Grade: A

Length: 6 / 1566

Essay text:

(Refer annexure VI). Accordingly, Gillette Indonesia should focus on the premium market segment and should also encourage such users to adopt shaving more frequently as a lifestyle enhancing attitude. Focussed advertising on these segments of the population will yield such desired results. Additionally, the Company should focus on improving penetration into smaller cities and rural markets so as to have a first mover advantage in this underexploited market. The current non user market should be penetrated by greater spends on focussed advertising on these segments using appropriate advertising media and specific promotion strategies like providing free samples to non users...

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