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2. Gillette should keep maintaining their wet-shaving market to their already stable segment, as well reaching people around the world that still haven’t been exposed to their brand. They should also look into smart subsidiaries that would make their company more profitable. Even a thought of teaming up like many of the big companies are doing these days to take over the market they are in. AT&T and Cingular combined their companies and they are huge even among all the other celluar companies out there.
3. Schick is definitely a serious threat to Gillette because they are one of the other dominant companies in the shaving market...
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