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Essay Details:
Essay text:
Growing threat from Shickand BIC that were continually introducing technologically advanced disposable blade systems with brand POD features
Leverages
Gillette’s equity as a brand known/identified with personal grooming and as an innovator
Customer preference for Trac range owing to some features of pivotal head for a closer shave
Building customer preference for Atra/plus range
My Opinion
Aggressively promote the Atra plus range and the MicroTrac range
Create a distinct identity for the two separate range based on demographics and needs of the target population as shown in chart above...
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