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Over the past decade and a half, the company has introduced innovative shavers such as the Sensor for Women shaving system, the Mach3 system and the Venus shaving system for women. As a result of the introduction of the Mach3, it has conquered more than 20 percent of the global blade and razor market, generating over $2.5 billion in sales and record profits. In 2001, the Mach3 recorded a 25 percent increase in sales. By using the Porter's Five Forces model competition can be analyzed in the shaving industry. There are three main competitors in the shaving industry, Colgate, Pfizer and American Safety Razor Company...
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