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Giants has executed the first phase of their plan by establishing an industrial presence in China and creating a strong foothold in the market, and now plans to expand to surrounding Asian markets. Giant should leveraging China’s healthy trade relationship with South Korea and penetrate the new market, consistent with Giants strategy.
There are many characteristics of the Korean market that make this expansion a smart investment. Most importantly, South Korea’s stable economy can support the price of our high-end product. Their average income is the highest out of all countries evaluated, supplemented with strong economic growth over the past five years...
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