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In this paper I will discuss how this contemporary campaign has broken barriers and garnered success economically, culturally and internationally all the while reinforcing its brand and image through advertising tactics despite falling subject to scrutiny.
The Advertising Agency: TBWA
With a campaign as big as GAM, it is only fitting to have the world's largest advertising agency behind it. Named ‘Global Agency of the Year’ by ADWEEK, TBWA is the world’s most awarded network and has long-time partnerships with prominent companies such as McDonalds, ADIDAS and Apple. It was just over 10 years ago in 1997 that Apple announced that they have chosen TBWA to be their advertising agency...
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