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Essay text:
Our consumer base is professional, affluent, forward thinking, and health conscious with discriminating tastes for their dogs. Age range: 24-65.
Executive summary:
The pet grooming industry in Canada is at an all time high. Canadian pet owners are taking greater strides to maintain a healthy, positive and rich life style for their pets – and marketers and business owners are responding.
A brief scan of the competitive landscape illustrates that only three major competitors exists in our location area of choice – the Westboro neighbourhood in the heart of Ottawa. To meet the demand and ensuring exclusivity of our brand, The Paw Shop caters to dog owners with progressive social attitudes and values; moreover, alluding to the ability to understand the need of providing everything and more to their four-legged family members...
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