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Key factors that summarize the reasons for the rise of Genzyme from its marginal position in the high-risk biotechnology business to become a global player are as follows:
• Unique Patent: The strategy to manufacture cerezyme enzyme, a product that treats the sufferers of Gaucher disease was unique. This was because understanding and deriving the compound was extremely difficult. At the time this research was initiated, the treatment of choice was bone marrow transplantation, an extremely costly procedure. Producing a product that would reach the needy therefore made great sense as the bio-tech industry had cut throat competition...
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