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Female heads of household with at least 1 child 3 ? 14 years of age
3. In-home tests under actual usage conditions
Research indicated various concerns with regard to Jet 24's success. Some of these are the need for a vitamin C additive, the fact that it is perceived mainly as a kid's drink, that it may be messy and sticky, and that people doubt the fact that it will produce 24 servings.
However, the main problem is that General Mills wants to market the product as a fruit beverage that is great for kids as well as the whole family. The target market should be narrowed; I recommend that General Mills market it specifically as a kid's drink...
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