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Senior level management has developed a strategy to both improve growth of the company and profitability. By adopting a customer-relationship management (CRM) approach, the company has changed their way of interacting with customers to a team-oriented approach. The manufacturing process itself has also been restructured into self-directed work teams. This has required organizational changes in the company's departments, integrating sales with engineering and customer service (University of Phoenix, 2007).
Current morale is low at Riordan Manufacturing. Employee retention numbers have declined and recent staff surveys reveal a "decrease in job satisfaction, particularly in the areas of compensation and benefits," (University of Phoenix, 2007)...
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